I wasn’t expecting to enjoy it, as the Top Gear schtick wore thin a long time ago, but I took a look at the first episode of The Grand Tour to see how Amazon had spent my
licence fee Prime subscription.
The opening scene features Clarkson leaving Broadcasting House, handing over his lanyard, and walking away through the rain. As soon as my daughter saw this, she said, “This is just narcissism,” which was exactly right. Here’s a bully and a boor, a self-righteous, self-mythologising bore, indulging his own fantasy as the hero of his own narrative. In Clarkson’s hero’s journey he’s not the racist, sexist, apologist for neo-liberal elites whose ego became so inflated with success that he began to behave like a celebrity prima donna who can’t believe people don’t know who he is. No, he’s the poor, put-upon and misunderstood host of a harmless little TV show which gives pleasure to millions and is persecuted by the po-faced PC Brigade.
Of course, $160 million Amazon dollars and a year or so later, we have realised that the world we are living in is Trump’s World, Boris’ World, Brexit World, and the power that Clarkson has, as apologist-in-chief, is immense. Only losers are offended by Clarkson. The struggling Guardian, which continues to pretend it is ‘fearless and independent’ publishes as much Clarkson clickbait as it can, because the truth is that – like Trump – there is literally nothing Clarkson can do that will turn his legion of fans off. He can punch, lie, exaggerate, get drunk in airport lounges, and he still has his bully pulpit in The Sun, and he still has his Amazon cash to wave in our faces like a Harry Enfield character come to horrific, warty life.
So to The Grand Tour, with his sniggering foils, and his booming voice and his ridiculous supercars and his sycophantic audience who will boo a Prius to order. It’s every bit as bad and as boring as I thought it would be. God, the sheer tedium of watching a middle-aged white man drive a fast car around and around, up and down, back and forth. The blatant filler, as cynical and contemptuous as Woody Allen’s recent Amazon outing: instead of racing three cars down a track once, why not do it a dozen times? These morons will watch anything.
You feel sorry for the audience, really. You can’t help, in your liberal humanist way, have a degree of sympathy for the brainwashed. You know that the hypnotised never lie. Their function is to go along with the gag, to be convinced that it’s okay to dismiss minorities, or climate change, or wildlife – anyone who is not them – and to cheer a millionaire as he burns rubber and petrol and sneers at the people who facilitate his indulgences. Even Clarkson is just a cog in this machine, his role to be the entertaining front of the hegemony, to show how having horrible opinions is no barrier to success. He’s not much more important than the token black woman, positioned as she was to be visible in the background, over Clarkson’s shoulder, a smiling indulgence to his past racism and misogyny.
But is that some desperation I can detect, underneath the noisy bluster? I think it is. Clarkson’s voice is shot, his instrument broken, sounding permanently as if he is losing it through shouting. As a teacher, I know what that broken voice means. It means you’ve been struggling with your Year 9s, or 10s, your naughty Year 8 group. You’ve been having to raise your voice to be heard, to insist on getting your way. Clarkson’s voice has been broken by his trials. And in the tent/studio, it’s all a little more shouty and stiff and awkward. No more strolling about from point to point: they’re fixed behind a shit table on a shit stage, sitting on shit chairs, and that’s where they stay for the live portion of the show, sharing their angry banter. But it’s clear: there really is no friendship there, and the famous chemistry has not survived the controversies. The tinker-engineer and the local radio DJ are simply there to be foils to the bully and they know it, and we know it, and it’s embarrassing.
If Trump goes after Amazon it will be a sort of poetic justice. You want Amazon’s TV offerings to be as interesting as Netflix’s, but they’re just not. They mostly have a nasty undercurrent, a lack of taste, making Amazon the Microsoft to Netflix’s Apple. And the fact that Amazon have given Clarkson a platform means that they are participating in the oppression of everything decent and kind in our cruel world.