I know what you’re thinking: it’s going to be Netflix, isn’t it? And you’d be correct, but not necessarily by the margin you’d expect.
I just reviewed my watch history on both services, and it was clear that I’d binged more shows on Netflix, by far, including back catalogue shows from other networks (Gilmore Girls, various Star Treks, Brooklyn 99 etc), but when it came to content exclusive to each service (Amazon Originals, Netflix Originals – both including some co-productions), it was much closer than you might think.
I selected 20 shows from each service that (give or take a couple of grey areas) you have to subscribe to see. On Netflix, these include some Marvel shows (Jessica Jones, Luke Cage), Unbreakable Kimmy Schmidt, Master of None, 13 Reasons Why, Stranger Things, Manhunt: Unabomber, and The OA. Grey areas for Netflix include Star Trek Disco and The Good Place, and shows like Travelers and The Expanse.
On Amazon, the 20 included such things as Casual, Outlander, Bosch, The Man in the High Castle, Patriot (aka Sad Spies), Marvellous Mrs Maisel, Red Oaks, and American Gods. Grey areas include Mr Robot, Halt & Catch Fire, and Catastrophe.
To be fair to both services, I limited it to a top 20 and bumped out (where I could) shows that I watched and gave up on, or ended up hating. So, for example, the only two Marvel shows I quite enjoyed on Netflix were included, but the others weren’t. I also excluded movies.
I then scored each show out of 10, and gave it a multiplier based on the number of seasons available – but only if I’d watched them. So although Amazon are about to drop Bosch Season 4, I’ve only counted the three I’ve watched.
It’s clear that Netflix has more strength in depth, and I found myself bumping more shows from that top 20 list in order to include stuff I’d enjoyed more. With Amazon, on the other hand, once you exclude other networks’ back catalogue (Seinfeld), you find yourself scraping the barrel of forgettable filler and including the likes of Hap & Leonard, One Mississippi and Hand of God.
That said, the scores were much closer than I thought. Taking account of Season multipliers, Amazon rack up points for Casual, Outlander, Bosch, Mozart in the Jungle, Mr Robot, and Red Oaks. They seem to be better than Netflix at continuity. Looking back through the Netflix list, you come across stuff like The OA and other Limited Series, which occupy you for a few nights and then disappear forever.
Anyway, here are the totals. Netflix scored 217 points. Amazon scored 215. A narrow victory, but if I needed to cancel one of them, I’d still cancel Amazon first, and I’d struggle to recommend it to anyone over Netflix, unless the question was, which streaming service has the nastiest aesthetic? or, which service has the worst user experience?