So, as previously noted, I (re)signed up for a 3-month trial of Apple Music. I was thwarted in my reasons for doing this but kept the trial going because the kid is on a rockandroll roadtrip and probably making use of it. But!
It makes me sad.
I’ve also revisited Spotify, taking them up on a 30-day trial of the Pro level, mainly so I could spam a friend with playlists, but Spotify is even worse.
Let’s stipulate from the outset that I’m predisposed to hate all the algorithmic recommendations. Apple Music’s recs, far from being insanely great, are insanely insane. And Spotify’s are equally offensive. What really bugs me about Spotify though is how badly it works. If I’m building a playlist and want to (+) a song to it from, for example, an album listing, it keeps bouncing me away from the listing so that I have to tap the screen THREE FUCKING TIMES to get back to where I was.
…And other user-hostile behaviours, such as finishing a playlist and then immediately starting to play random shit without so much as a by-your-leave.
But that makes me angry rather than sad, and the source of the sadness is somewhere else.
Always sensitive to my own moods, I went through several stages of grief with this free trial. For the first week or so, I was adding stuff to sample, things I’d normally skank from YouTube or steer clear of. The new McCartney album, for example. I’d normally not muster much interest, but I gave it a listen. Quite good, I thought, for a Paul McCartney album. But as Greil Marcus (?) once said of Bob Dylan’s Empire Burlesque, it’s good in the way that, say, Elton John is good, and when you’re Paul McCartney/Bob Dylan, that’s simply not good enough. So you give it a listen, and you think, litotically, not bad. And then you think, but will I ever listen to any of it ever again? And you think, no. No I won’t.
So then I stopped adding things, because it made me sad and I was wasting my time, and I felt reluctant to play any of the stuff I had added, because it felt artificial somehow, like I’d been placed in a simulation of my life in which I had access to things I was only vaguely interested in but that all the things I really loved were behind some kind of glass wall, tantalisingly close but unavailable.
It was as if I was thinking, well I’ve got this trial, see, so I’m obligated to ignore you, all my hard-won musical friends, and hang around with these mere acquaintances, just because that’s what I’m supposed to be doing.
As if the music collection I’d painstakingly built up over 40+ years had less value than this free stuff that was streaming like diarrhoea from the arse of a corporation that presumed, using maths, to know better than me what I would like.
Because music should be famine, not feast. Having taste means filtering out all the mediocrity to find the good stuff, not sticking a hose in your mouth and turning on the tap.
So then I stopped playing most of what Apple Music was offering and went back to my own owned and downloaded music. Because the reality is that over the month or so I’ve been on the trial there have been precisely three songs that have appeared that I intend to download/buy when I cancel the trial.
This isn’t just my problem. This is everyone’s problem. I genuinely fear we’re doing something horrible to ourselves with this always-on, everything-available culture. We’re already closely resembling those infantilised fat people living on out in space in the Pixar movie Wall•E. The hosepipe is streaming into our gaping maw and we really should fumble for the tap and turn it off.