Eels

John Roderick, of several podcasts, has a term for subscriptions. These ongoing payments suck money out of your bank account on a regular basis in return for [services] and if you’re not careful, they’ll suck you dry. Roderick calls them eels. They’re attached to your major arteries and sucking blood. Picture yourself as an Ood from Doctor Who.

I currently subscribe to:

  • The BBC (£150 per year, £12.50 a month)
  • Amazon Prime (£7.99 a month)
  • Netflix* (£8.99 a month)
  • Apple Music† (£14.99 a month for a family plan)
  • NowTV‡ (£99 per year, £8.25 a month)

That’s a grand total of £52.72 a month, £633 a year, for entertainment and free one-day delivery. Which is before we get to the other eels: broadband, phone contract etc.

It’s a lot.

*I thought I’d be smart and do a 6-months-on, 6-months-off thing with Amazon and Netflix. The truth is, as I’ve said recently, that a lot of Netflix’s Original programming is utter shite (especially their films), and I don’t really want to be paying £8.99 a month all year round. So I recently cancelled the subscription and said to the family that we’d go back on when there was a list of 10 things worth watching.

Well, I lasted less than a month, because the Bob Dylan Rolling Thunder Revue documentary appeared, and there was no way I was going to wait 6 months to watch it. I considered it the equivalent of paying £8.99 for a one-off iTunes rental, or a cinema ticket, whatever. So I am currently back on Netflix, but not for long. I actually checked out the new Black Mirror and was confirmed in my view that most of what Netflix produces is mediocre at best, and, no, I don’t want to watch no Jennifer Aniston movies, thanks.

†Bob Dylan is also to blame for my temporary subscription to Apple Music. I have no intention of paying the £14.99, which is ridiculously steep for what is essentially an annoyance. I’ve written before about how I was immediately irritated and turned off by Apple Music. You spend ages telling it what you prefer, and then it does nothing but recommend shite. I mean, take a look at this screenshot:

It’s as if someone’s Uncle Jack died and you’re looking through all the CDs he bought from that advert at the back of his Saga magazine.

Now, I have a fair amount of modern country music in my Library, but Apple Music’s “For You” section is stuffed with this crap and I have no more interest in it than I have in, say, Cliff Richard, Max Bygraves, or Nana Miskouri. It’s all stuff you’d flick past while casually browsing at a car boot or a charity shop. Apart from it all being of no interest whatsoever, the list of recommendations is also overwhelmingly based around male vocalists, compounding the industry-wide marginalisation of women artists. Country radio already refuses to play contemporary country by women, but as far as Apple is concerned, it doesn’t even exist. The only thing that might tempt me to subscribe to Apple Music full time is if they had a recommendation engine that would throw up current artists, the likes of Amanda Shires, Brandi Carlile, Lori McKenna, talented women who are producing incredible songs. In the absence of a robust music press, the world is crying out for a good music recommendation engine. But no, Music scrapes the barrel of music that was already in the remainder bin 40 years ago.

So, in reality, no, I’m not paying £14.99. I’m on a free trial, and that only because I wanted to hear (just once) the Bob Dylan Rolling Thunder Revue boxed set. Except, thwarted: they only offer a 10-track sampler on the streaming side, so bollocks to that.

‡Compared to all the others, NowTV is the best value. Who’d have thought I’d say that? Better value than the BBC, for me, because I watch almost nothing on BBC TV, and listen solely to radio stuff on the iPlayer Radio (definitely not on Sounds). I get both Entertainment and Movies from NowTV for £99. I got it once, for a year. And then when I went to cancel, they offered it to me again. I’ve almost zero interest in watching any movies, but it’s part of the deal. The Entertainment pass gives me stuff like GoT (not full-time, but long enough to watch it) and Westworld, Bob’s Burgers, and various other Sky Atlantic stuff. But it’s touch and go. GoT is definitely worth the money, but Westworld’s second season was shonky, and while I enjoy The Rookie, it’s not worth £8.25 a month. So come renewal time, I’ll have to seriously consider whether this eel will stay attached to my neck.

Which leaves Amazon and the BBC. I can tell you that Amazon’s days are numbered. I spend too much when I’m on Prime. Also, Prime Video has very little stuff I want to watch. When it comes to it, I can’t even be arsed to look at Season 2 of American Gods. I watched Good Omens, but persevered only because it was just 6 episodes. I love Bosch, which is very underrated by critics. And Patriot is good. But once I’m done with those, I mainly use it to watch Seinfeld, which I’ve seen multiple times and even own on DVD. So 6 months-on/off it will be.

I have no choice about the BBC. I’d gladly pay a bit for the (mostly archive!) radio I listen to, but I no longer value it as I once did. The Tories and the right wing press have done for it, and while I’m sad that happened, it happened. I obviously blame the voting public, who, like the proverbial turkeys, have allowed this government of corrupt incompetents to destroy our most valued cultural institution. BBC News is unwatchable, the Today programme is unlistenable, they allowed Simon Mayo and Eddie Mair to walk away, and the only current output I value consists of In Our Time and Fortunately with Garvey and Glover. You can point to odd gems like Killing Eve and Ghosts, and even bought-in stuff like What We Do in the Shadows, but in reality they’re doing no better than Netflix and Amazon when it comes to quality control.

I was about to joke that I’d happily pay £2.50 a month for an iPlayer Radio licence, but having done the actual maths, it turns out that the BBC does spend about 20% of its budget on all its radio services, including local radio etc., so £2.50 as a proportion of that £12.50 is exactly right.

Anyway, my plan is to cut down the eels to a mere £356 per year, and we’ll see how much Apple wants to charge for its forthcoming TV streaming service. As they’re currently gouging people for £14.99 just for music, I don’t hold out much hope in terms of value for money.

Peak TV is hard work.

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BBC Sounds: Error 404

Now, I know I’m not the target market so my opinions are irrelevant, but christ: have you heard the state of Forest 404 on the iPlayer? (Yes, you can get it on the BBC Radio iPlayer, so you don’t need to suffer the Sounds interface. Yet. But they’re coming for you.)

The BBC. Who the fuck is in charge these days? Clearly there’s a little bit of existential panic going on. The core audience is dying off and the replenishers aren’t arriving in sufficient numbers. There’s a proper demographic dip in the numbers of 18-24 year olds at the moment, I’m given to understand. Because if these people don’t start making use of the BBC, they’ll shrug their shoulders when the Murdochs and the Mails come for it. And how do you persuade a generation who have easy access to digitised versions of almost everything all of the time to listen to the radio?

Forest 404 is somebody’s idea of how to do that. And it’s worth unpacking to understand what a complete shitshow it is. But again: I’m not the target market, so emoji shrug or something.

Let’s start with the killer irony of how I heard about it. The only two BBC podcasts I listen to are In Our Time, hosted by the 108-year-old Melvyn Bragg; and Fortunately, co-hosted by Jane Garvey and Fi Glover, who are 108 years old collectively. So the BBC is promoting this patronising radio dreck at 108 year old listeners like myself. Which raises the question: are they really trying to attract a younger audience, or do they just want to be seen to be trying to do so? Is it, in other words, a box-ticking exercise? The answer to that question, reader, will probably not surprise you.

So what is Forest 404? Welp. It’s a “soundscape”, it’s a “drama”, it’s a “documentary”. It caters for the short attention span by having short episodes (the first is 25 minutes, the second 22, the third 19, so it goes); and it caters to the assumed/perceived ignorance of its listeners by interspersing episodes with exposition (designated with a T, which presumably stands for Thickoes), which patronisingly explain the background/premise and with “uninterrupted” sounds from the episodes (designated S for Seriously?). These mini-documentaries and soundscape excerpts are short (5-10 minutes) and remind me of the bits of filler at the end of David Attenborough documentaries, where they explain how they faked captured footage of snakes giving birth to polar bears or whatever.

I put scare quotes around “uninterrupted” above because, seriously? Because of course each chunk of audio gives the BBC a chance to put in some branding, “BBC Sounds…” and a patronising voice over explaining what it is you’re about to hear. 

Even more hilariously, the voice for “BBC Sounds” is different to the one you hear at the beginning of everything else from BBC Radio these days. It’s hard to explain how fucking stupid this is, but here goes. When you start an episode of, say, In Our Time, you hear an obviously young, female voice, which says, “BBC Sounds. Music, radio, podcasts.” Clearly the voice of a Bright Young Thing, probably someone younger than me would know who it is. Anyway, this is BBC Marketing at its best worst, because of course it’s just sonic wallpaper, and I literally just now had to start an episode of Fortunately so I could hear the exact words she says. Because although I’ve already heard it and been irritated by it 150 times, I couldn’t have told you the actual content of the message. Noise.

So that’s stupid level number one, the typical kind of thing you’d expect from the marketing monkeys. But. Forest 404 is meant to be “dark” and “edgy”, and so they use a different, young, female voice to say those exact same words. If the first voice sounds like a nice girl from the Home Counties who went to Oxford and that, the Forest voice sounds, ahem, more “urban”, and most definitely sounds actually fucking bored with the words she’s saying. So, um, like, yah, we know this is shit, yah, and completely cheese on toast, but, like, hey, we’ve got to do it, right, so we do it, but we’re really, like, yah, subversive about it, and make it obvious, yah, that we know it’s, like, complete shit.

Fuck.

So then you get into the actual, you know, content, and what is it? It’s another one of those, excuse me, *emoji yawn*, dark dystopian visions of, ya know, how horrible the world might be if the horrible world we live in got a little bit worse than it is now, as if that were even possible. So it’s an all-urban, high-rise, “fast times” future in which knowledge of the world as it used to be (“Slow times”) has been deliberately forgotten in order to keep the population anaesthetised and compliant.

Honestly, the doublethink going on here. (Talking of dystopias.) Because the marketing monkeys are all about “fast times” aren’t they? With their unironic rebranding of the slow times “Radio” as “Sounds”, and the insistence of repeating the anodyne, meaningless, marketing message at the beginning and end of every fucking programme. And then you’re trying to sell me on a terrifying future vision of dystopian Britain where people have their minds wiped if they display curiosity? All the while ignoring the real threat we face, which is that if there are no rain forests left, there are no people to left to live in an urban dystopia.

And behind all this, behind all this wank, is the true commitment of the BBC to this kind of youth marketing. It’s a box-ticker, sure enough. Because the edgy dystopian drama has a cast of precisely two. And all the other characters are merely referred to using reported speech. So you’ve got a little bit of sound mixing going on, and two voices telling a story. And then the whole lot gets padded out with explainers because – and you may have to back up here, possibly go up into orbit so you can see the size of it from space – the contempt for the target audience is so huge that they feel the need to offer a commentary after every episode because they don’t think we have the intelligence to understand what’s going on.

An absolute triumph. You can hear them, in the future, when the licence fee is being abolished: “Well, we tried.”